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Student Notebooks
Ongoing Assignments
Students will need a notebook to record their work for Media and Messages, including their class notes, reflections, and other assignments.
Video
Two videos are used during Module 2. The first video, shown in ACTIVITY 1, is a television commercial to introduce students to communication techniques used in advertising. The television commercial can be purchased from the Ford PAS online catalog. The second video, Job Interviews, shows two job interviews and is designed to be used during ACTIVITY 3 and ACTIVITY 6. View the video Job Interviews online or go to the Ford PAS online catalog to acquire the video in either VHS or DVD formats by purchasing the item "Ford PAS Videos." Students may also view Job Interviews online by selecting it from the Module 2 Resources menu in the Ford PAS Student Center.
Ongoing Assignments
In Media and Messages, students have one ongoing assignment, a Media Log. Students can keep
this assignment in a separate section of their notebooks, which you can check at the end of each
activity. In the Media Log students summarize information about advertisements in one of four forms of
media to which they’ve been assigned. The information from the Media Log is then used in ACTIVITY 6,
when students develop advertising campaigns by working in teams made up of specialists in each
form of media. The advertising campaigns require advertisements in each of these forms of media.
Over the course of the module, students are responsible for evaluating 10 advertisements in their
assigned form of media. Periodically remind students of this ongoing assignment.
There are also several Media Exercises in Media and Messages. These Media Exercises are not part of the ongoing Media Log assignment. The purpose of these Media Exercises is to introduce issues of communication and diversity, and to engage students at the beginning of a session. After each Media Exercise, ask students to consider how they might apply what they have learned about the issue raised when they develop an advertising campaign for Quick ’n Tastee at the end of the module.
ACTIVITY 1: What's the Message? (Sessions 1–2)
SESSION 1
- Monitor and VCR
- Video of television commercial
- Computer with Internet access and LCD projector for the modeling of RM 1.1 Media Log Form or copies of RM 1.1 Media Log Form (one copy for each student) if LCD projector is not available
- Copies of the RM 1.1 Media Log Form (one copy for each student) for students to use to evaluate ads for the ongoing Media Log assignment
SESSION 2
- One copy of RM 1.2 The Quick ’n Tastee Company
- Optional: Copies of RM 1.3 Note-Taking Assessment (one copy for each student)
ACTIVITY 2: Places and Products (Sessions 3–10)
SESSION 3
- Five envelopes and tape for the Media Exercise
- Slips of paper for the Media Exercise (enough for each student to comment on five ads)
- Chart paper and markers (enough for each note-taker)
SESSION 4
- Copies of RM 2.1 Meeting Script (five copies, one for each volunteer)
- Copies of RM 2.2 Giving Feedback Skills Assessment (one copy for each student)
- Copies of RM 2.3 Receiving Feedback Skills Assessment (one copy for each student)
SESSION 6
- Chart paper and markers (enough for each note-taker)
- Copies of RM 2.4 Team Communication Record (one copy to record observations of each team meeting)
SESSION 7
- Copies of RM 2.5 Short Report Assessment (one copy for each student)
SESSION 8
- Copies of RM 2.6 Short Report to Revise (one copy for each student)
SESSION 10
- Copies of Quiz 1 (one copy for each student)
ACTIVITY 3: Help Wanted (Sessions 11–15)
SESSION 11
- Five envelopes and tape for the Media Exercise
- Slips of paper for the Media Exercise (enough for each student to comment on five ads)
SESSION 13
- Computer with Internet access and LCD projector for the demonstration of editing a cover letter and tracking changes in Microsoft ® Word or copies of RM 3.1 Cover Letter to Edit (one copy for each student) if LCD projector is not available
- Optional: Computers with access to a printer (at least one computer for each team)
- Copies of RM 3.1 Cover Letter to Edit (one copy for each student)
- Optional: Copies of RM 3.2 Microsoft Word Editing Skills Pre-Assessment (one copy for each student)
SESSION 14
- Monitor and VCR
- Job Interviews video
SESSION 15
- Copies of RM 3.3 Interviewer’s Communication Skills Assessment (one copy for each student)
- Copies of RM 3.4 Interviewee’s Communication Skills Assessment (one copy for each student)
ACTIVITY 4: What's Your Code? (Sessions 16–19)
SESSIONS 16 and 17
- Five envelopes and tape for the Media Exercise
- Slips of paper for the Media Exercise (enough for each student to comment on five ads)
- 11" x 17" paper (one for each team)
- Sticky notes (at least 15 for each team)
SESSION 18
- Chart paper and markers (enough for each note-taker)
SESSION 19
- Copies of Quiz 2 (one copy for each student)
- Computers with access to the Internet and a printer (one for each student)
ACTIVITY 5: Logos and Slogans (Sessions 20–22)
SESSION 20
- Five envelopes and tape for the Media Exercise
- Slips of paper for the Media Exercise (enough for each student to comment on five ads)
- Copies of RM 5.1 One-to-One Communication Skills Assessment (one copy for each student)
SESSION 21
- Poster board (one poster for each pair of students)
- Pencils and markers (several for each pair of students)
ACTIVITY 6: Ad Appeal (Sessions 23–30)
SESSION 23
- Copies of RM 6.1 Presentation Assessment, Parts 1–3 (one copy for each student)
SESSIONS 24 and 25
- Chart paper and markers (enough for each team)
SESSION 26
- Computers with access to a printer (at least one computer for each team)
- Optional: Copies of the PowerPoint Skill Resources, available from the Skill Resources section (one copy for each student)
SESSION 27
- Computers with access to a printer (at least one computer for each team)
- Monitor and VCR
- Job Interviews video
SESSIONS 28 and 29
- Students‘ copies of RM 6.1 Presentation Assessment, Parts 1–3
- Computer and LCD projector
SESSION 30
- Copies of Module 2 Test (one copy for each student)