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SESSION 1
Before You Teach
- Preview the video of the television commercial and the Media Log assignment.
- Consider how to assign each student to one of four forms of media (television, magazine, newspaper, and Web) for the ongoing Media Log assignment. One-quarter of the class should follow each form of media, so that for Activity 6 there will be teams of four, each member specializing in a different form of media.
TV COMMERCIAL MESSAGES
You may want to have students view television commercials on the Internet so that students can compare the messages, intended audiences, and use of persuasive techniques.
You may be able to view television commercials online at the following Web sites:
Google Commercials Directory
Adcritic.com
Visit 4 Info
Adweek—Best Ad of the Day
Google Commercials Directory
Adcritic.com
Visit 4 Info
Adweek—Best Ad of the Day
MEDIA LOG GUIDELINES
Media Log Form–RM 1.1 (This form can be filled out on the computer)
Teacher Information :
Advertising
Media Education Web Resources
To learn about up-to-the-minute media strategies, go to ALT Terrain.
SESSION 3
Before You Teach MEDIA EXERCISE
To prepare for the Media Exercise, select five of the print advertisements that students hand in during Session 2. Select ads that use different persuasive techniques. Post these ads and place an envelope under each.
SESSION 8
Before You Teach PRACTICE REVISING
Preview Teacher Information: Short Report to Revise (with Notes) on page T 30 and Teacher Information: Revised Short Report on page T 31. Use these as a reference when you model the revision process.
No student module resources for this activity.
SESSION 11
Before You Teach
MEDIA EXERCISE
To prepare for Media Exercise, select five of the print advertisements that students hand in during Session 10. Post these ads and place an envelope under each.
HOMEWORK 3.1
Look through the classified listings in your local newspaper or on an Internet job board. The following links offer job listings.
Choose a listing for a job that you would really like to have one day, even if you do not yet have the relevant skills and qualifications for this dream job. Write a first draft of a cover letter that you might submit if you were applying for this dream job. Bring your cover letter and the job description to class.
| Careerbuilder CareerJournal Dice FedWorld.gov |
Occupational Outlook Handbook Jobstar Monster.com usajobs.opm.gov Yahoo! Hotjobs |
SESSION 13
Before You Teach
- Preview Editing in Microsoft Word.
- Preview Teacher Information: Edited Cover Letter on page T 40 that you can use as a reference when you model the editing process.
- Teacher Information: This cover letter show edits in Microsoft Word (versions 97–2002, & 6.0/95): Edited Cover Letter. (Save as: filename.doc)
THE NEXT STEP: EDITING
Display Cover Letter to Edit–RM 3.1 to the class and demonstrate how to use Microsoft Word to track changes as you edit the heading, inside address, and salutation.
HOMEWORK 3.3
Download The Making of a Sushi Chef and use the "Track Changes" feature to edit it. Hand in a version with the changes tracked, as well as a version with your changes accepted.
Suggested edits for The Making of a Sushi Chef are here in Microsoft Word (versions 97–2002, & 6.0/95): Sushi Chef Answers.
SESSION 14
Before You Teach
Preview the Job Interviews video.
CRITIQUE JOB INTERVIEWS
Show students Job Interviews which shows two applicants interviewing for the same job. As students watch the video of the interviews, make sure they note positive and negative examples of each interviewee's communication skills.
EXTENSION 3.1
The following resources have information on creating a resume. Look through some of the resources, choose a resume style that you like, and begin to create your own resume.
About.com—Resumes
JobStar —Resume Writing
iAgora.com—Job Search Advice
About.com—Resumes
JobStar —Resume Writing
iAgora.com—Job Search Advice
EXTENSION 3.2
Different cultures have different customs for cover letters. Research different customs for writing cover letters. The following links offer tips on applying for jobs in countries around the world:
iAgora.com—Job Search Advice
Goinglobal.com
iAgora.com—Job Search Advice
Goinglobal.com
SESSIONS 18 AND 19
LogoDesign
University of Texas: Texas Creative
University of Iowa Department of Communication Studies, Advertising Resources
INTERNATIONAL RELATIONS
QUIZ 2
Using Microsoft Word (versions 97–2002, & 6.0/95), students need to edit the following paragraph by correcting errors in spelling, grammar, capitalization, and punctuation. Download this file so students can access the paragraph, edit it, and save a file for you: Module 2, Quiz 2, Question 1. (Save as: filename.doc)
For grading purposes, a sample of the edited paragraph is on page T 65 and here.
For grading purposes, a sample of the edited paragraph is on page T 65 and here.
Logos and Slogans
A logo is an identifying symbol of a company or organization.
A logo helps consumers recognize a company’s product immediately.
There are several types of logos—text logos, symbol logos, and logos that
are a combination of text and symbol. Go to the following links to find
examples of logos.
LogoWorksLogoDesign
University of Texas: Texas Creative
University of Iowa Department of Communication Studies, Advertising Resources
SESSION 20
Before You Teach Media Exercise
To prepare for the Media Exercise, select five of the logos that students handed in during Session 19. The logos should not show the company name. Try to select one logo that is easily identifiable, such as the Nike “swoosh,” and one logo that is more difficult to identify. Post these logos and place an envelope under each.
SESSION 22
Before You Teach PRESENT AND EVALUATE POSTERS
To prepare for the poster presentations and evaluations, post and number the posters so that students can refer to them easily.
EXTENSION 5.1
Design a logo and slogan for your school or a club you belong to. Research some Web sites for some suggestions.
Texas Advertising at University of Texas at Austin
Slogan Examples
Logo Twister: Logo Portfolio
Texas Advertising at University of Texas at Austin
Slogan Examples
Logo Twister: Logo Portfolio
SKILL RESOURCE: PowerPoint Pre-Assessment
SKILL RESOURCE: PowerPoint Speaker Notes
SKILL RESOURCE: Using PowerPoint
SKILL RESOURCE: PowerPoint Speaker Notes
SKILL RESOURCE: Using PowerPoint
SESSIONS 24 AND 25
DEVELOP ADVERTISEMENTS
Learn more about storyboarding at Storyboarding Tips.
SESSION 26
Before You Teach
DEVELOP POWERPOINT SLIDES
Optional: Use the PowerPoint Skill Resources as needed.
SESSION 27
Before You Teach
- Obtain children’s stories that have passages students can read for the demonstrations about volume and vocal variety. One suggestion is to use some of Aesop’s fables, which you can download from the Internet. See below for links.
- Preview the video with the sound turned off.
- Select two students to volunteer for the exercises about volume and vocal variety.
- Prepare them for their roles by referring to the procedure in Session 27.
PRACTICE MAKES PERFECT
Gestures
Show students Job Interviews with the sound turned off and discuss examples of effective and distracting gestures used during the interviews in the video.
Volume and Vocal Variety
Select and print children’s stories such as Aesop's Fables for students to read aloud to practice elements of effective presentations. Ask student volunteers to read aloud and focus on varying their volume and vocal variety to better communicate the meaning of the story.
Show students Job Interviews with the sound turned off and discuss examples of effective and distracting gestures used during the interviews in the video.
Volume and Vocal Variety
Select and print children’s stories such as Aesop's Fables for students to read aloud to practice elements of effective presentations. Ask student volunteers to read aloud and focus on varying their volume and vocal variety to better communicate the meaning of the story.
Editing in Microsoft Word (Activity 3)
Formatting a Business Letter (Activity 3)
Note-Taking Techniques (Activity 1)
PowerPoint Pre-Assessment (Activity 6)
PowerPoint Speaker Notes (Activity 6)
Using PowerPoint (Activity 6)
9/29/08
